Recent Posts

 

Are You Tripping Over Dollars to Pick Up Pennies?

Are You Tripping Over Dollars to Pick Up Pennies?

Are You Tripping Over Dollars to Pick Up Pennies? By Rick Dobson, EAG Partner Recently a meeting planner was struggling with what she perceived to be a serious problem.  The issue was that speakers who chose the special no-cost speaker registration option (which does...

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Who decides when your show is a success?

Who decides when your show is a success?

A question was posted recently on a trade show forum asking readers if there is a ratio of attendees to booths that can be used to measure an event’s success. I felt compelled to respond although I knew my answer to this person’s question was probably not what they had hoped for or expected.

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The Problem with Traffic Building “Games”

The Problem with Traffic Building “Games”

We, as show organizers, are the kind of people who are natural problem-solvers.  It's in our DNA.  So, when we sense that our attendees are not spending as much time on the show floor as we feel they should (or, more likely, when exhibitors come to us to complain that...

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How High is “Up?”

How High is “Up?”

A question was raised recently regarding the percentage of one’s members that should be attending an association’s annual conference.  The question was submitted by a meeting planner whose event attracted less than 15% of his members, and he wanted to know how his...

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