New Business Contracts: Event Advisory Group…

Thank you to TSNN for sharing our news!  We are delighted to be working with NSTA.  (Click here to read the full article. An excerpt of the article is located below.)

“Summertime ended with a flurry of new and existing business being contracted between suppliers and event organizers in the trade show industry, ranging from Event Advisory Group to SmithBucklin to Spargo and National Trade Productions.

National Science Teachers Association (NSTA) has contracted with Event Advisory Group (EAG), an event consulting firm, to continue supporting the organization to improve the performance of their event portfolio based on the recommendations EAG made after conducting their unbiased 360° Review this past spring.

Realizing the importance of implementing EAG’s recommendations and the need to do so in the most efficient and effective manner possible, NSTA has engaged EAG to serve as an extension of their staff for the next 12 months in support of their conference, marketing and sales teams in the planning and implementation of new programs, initiatives and technologies.

“Working with EAG has been a most rewarding experience. What a pleasure to work with such a team of competent, friendly and experienced individuals!” said Delores Howard, NSTA’s associate executive director for conferences and exhibits/sales.

She added, “EAG’s 360° Review was efficient, thorough, focused and invaluable to the enhanced success of our event portfolio.”

 

Success of EAG’s 360° Review Leads to Long-Term Engagement with NSTA

FOR IMMEDIATE RELEASE
Contact:  Karen Vogel
203-904-8021
karen@eagteam.com

Success of Event Advisory Group’s 360° Review Leads to Long-Term Engagement with National Science Teachers Association

Fairfax, VA, August 29, 2017 – National Science Teachers Association (NSTA) has contracted with Event Advisory Group (EAG), an event consulting firm, to continue supporting the organization to improve the performance of their event portfolio based on the recommendations EAG made after conducting their unbiased 360° Review this past spring.

The three month long process involved a thorough review and analysis of NSTA’s National Conference, three Regional Conferences, and the STEM Conference, including financials, branding, programming, sales and marketing initiatives, data, processes and contracts.  EAG identified several areas where NSTA can improve the financial and operational performance of their events, reduce costs and increase efficiencies, as well as increase the brand and member value they provide.  EAG delivered to NSTA a comprehensive report detailing financial projections, actionable intelligence and recommendations they can execute in the short term and over the next several years to ensure event profitability and sustainable growth. 

Realizing the importance of implementing EAG’s recommendations and the need to do so in the most efficient and effective manner possible, NSTA has engaged EAG to serve as an extension of their staff for the next 12 months in support of their conference, marketing and sales teams in the planning and implementation of new programs, initiatives and technologies. 

“Working with EAG has been a most rewarding experience.  What a pleasure to work with such a team of competent, friendly and experienced individuals!” stated Delores Howard, NSTA’s associate executive director for conferences and exhibits/sales.  “EAG’s 360° Review was efficient, thorough, focused and invaluable to the enhanced success of our event portfolio.” 

“NSTA provides unparalleled education content for teachers, and marketing opportunities to companies wanting to reach science educators,” stated Rick Dobson, one of the EAG partners.  “Our team has thoroughly enjoyed working with the NSTA staff.  They are clearly eager to consider new strategies and programs that have the potential to reach a wider audience, as well as improve the financial and brand performance of their events.”

“NSTA is especially excited about the potential growth that will be realized through our continued partnership with EAG,” said Ms. Howard.  “We look forward to working with the EAG partners over the next 12 months to implement the recommendations from their 360° review.  We are confident this will result in improved efficiencies in our conference and exhibit operations as well as greater financial success.”

“We look forward to helping guide NSTA over the coming months to take full advantage of revenue-producing opportunities, streamline operations, and implement new technologies and outside resources to build a successful foundation that will ensure continued growth for their events and the organization,” stated Mike Muldoon, an EAG partner.

About Event Advisory Group 
Event Advisory Group is a creative team of proven event management experts that partner with associations, for-profit trade show organizers, and corporations to help maximize the financial, brand, and operational performance of their events.  EAG’s partners have worked with countless trade associations, event organizers, and companies, improving exhibit sales and attendance, turning around declining event revenues, as well as launching new events and programs that achieve clients’ financial and brand goals.  Their 360° review helps clients to focus their time and resources on the initiatives that will give them the best return on their investment, and if needed, our team can continue to support event teams to successfully plan and execute recommendations in all areas – marketing, sales, operations, budgeting, strategic partners, technology, meeting planning and contract negotiations – ensuring clients achieve revenue and attendance goals and enterprise objectives. We pride ourselves in our ability to develop strategies that achieve goals and objectives, while exceeding our client’s expectations.
www.EventAdvisoryGroup.com; 703-272-8544

About NSTA
The National Science Teachers Association (NSTA), founded in 1944 and headquartered in Arlington, Virginia, is the largest organization in the world committed to promoting excellence and innovation in science teaching and learning for all. NSTA’s current membership of 55,000 includes science teachers, science supervisors, administrators, scientists, business and industry representatives, and others involved in and committed to science education.
www.NSTA.org

 

 

EAG Lands National Science Teachers Association Account

FOR IMMEDIATE RELEASE
Contact:  Karen Vogel
203-904-8021
karen@eagteam.com

Event Advisory Group Lands National Science Teachers Association Account

Fairfax, VA, February 27, 2017 – Event Advisory Group, LLC (EAG), an event consultancy, has been selected by the National Science Teachers Association (NSTA) to conduct their proprietary 360° Review of all aspects of NSTA’s five annual conferences and exhibitions.

EAG’s partners’ more than 120 years of collective knowledge and experience enables them to identify opportunities and areas of improvement quickly and cost-effectively. Their 360° Review culminates with a comprehensive report detailing actionable intelligence and recommendations that clients can implement for immediate results, as well as strategies that will improve long-term event performance.

“The meetings/exhibits department of the National Science Teachers Association (NSTA) looks forward to working with EAG as it reviews associated processes and makes recommendations for improving efficiencies and implementing best industry practices,” said Delores Howard, Associate Executive Director, Conferences and Exhibits/Sales.

“We are thrilled to be working with the leading organization serving science educators for more than 70 years,” stated Rick Dobson, one of the EAG partners.  “NSTA’s events are not only critical to furthering the education of science teachers, the non-dues revenue they generate enables NSTA to continually enhance member benefits.  We are confident that EAG can help unlock untapped potential for revenue growth and cost-savings, enabling NSTA to continue to focus on their core mission, as well as enhance the organization’s value in the education market.”

About Event Advisory Group

Event Advisory Group is a creative team of proven event management experts that partner with associations, for-profit trade show organizers, and corporations to help maximize the financial, brand, and operational performance of their events.  EAG’s partners have worked with countless professional and trade associations, event organizers, and companies, improving exhibit sales and attendance, turning around declining event revenues, as well as launching new events and onsite programs that drive results.  We pride ourselves in our ability to develop strategies that achieve event objectives, while exceeding our client’s expectations.

About NSTA

The National Science Teachers Association (NSTA), founded in 1944 and headquartered in Arlington, Virginia, is the largest organization in the world committed to promoting excellence and innovation in science teaching and learning for all. NSTA’s current membership of 55,000 includes science teachers, science supervisors, administrators, scientists, business and industry representatives, and others involved in and committed to science education.


Event Advisory Group Launches to make a Bottom Line Impact in the Event Industry

NEWS RELEASE

Contact:
Karen Vogel
203-904-8021
karen@eagteam.com

Partners bring more than 120 years of experience to the task of improving the performance of their clients’ events

Fairfax, VA, January 17, 2017Event Advisory Group, LLC (EAG), an event consultancy, has officially launched with an expanded team of partners collectively having more than 120 years of event management, marketing and operational experience, and comprehensive knowledge of producing and launching everything from large global trade shows to small conferences and corporate events.  EAG’s mission is to apply this expertise to help associations, trade show organizers, publishers and corporations improve their events’ financial, brand and operational performance.

 “We recognized a significant gap in support provided to organizations who are struggling with their events, including uncertainty about strategic direction, lack of staff resources and knowledge to implement new initiatives or technologies, and pressure to produce more revenue and attendance without increasing costs,” stated Mike Muldoon, one of the initial founders along with Ray Luca and Courtney Nazareno.  “Adding new partners, Karen Vogel and Rick Dobson, to the team rounds out the extensive event experience of the group, including event and revenue growth strategies, branding, marketing, sales, operations, and technologies.

 

EAG Partners

 

Rick Dobson, CEM

Rick brings to EAG more than 38 years of proven event management and business development experience, and a track record of improving results for association-sponsored events, including the National Association of Broadcasters’ NAB Show. Rick also led the sales efforts for two technology start-ups – Passkey, one of the earliest group housing management SaaS providers, and ExpoBee (now InLoop) – as well for PGI and Naylor.   As a consultant, Rick provided his guidance and expertise to multiple associations including Radio and Television News Directors Association, California Building Industry Association’s Pacific Coast Builders Show, National Shooting Sports Foundation, and PGA of America.

Ray Luca

Ray is an accomplished event executive who, over a 20+ year career, has managed events ranging from large, city-wide trade shows to small conferences, including Worldwide Food Expo, Pack Expo, Society of Toxicology Expo, as well as AFCEA’s military technology events.  Ray is a recognized expert in event operations and balancing traditional and emerging event management technologies.  Ray successfully improved the bottom line for his clients through cost consolidation, skilled contract negotiations and the implementation of effective event technology solutions.

Mike Muldoon

Mike is a recognized event leader who has managed TSE “Gold 100” events, as well as advised and consulted with dozens of premiere trade associations and organizations in a wide range of industries. Mike began his 35-year career as a pioneer in utilizing event analytics and technologies to inform both long- and short-term strategic planning.  Mike has served as EVP of Naylor Event Solutions, Founder and CEO of Convention Management Group and SVP at Food Marketing Institute.

Courtney Nazareno, M.Ed.

Courtney is an experienced educator, professional coach and facilitator.  With a background in education ranging from whole group instruction to 1:1 mentoring, Courtney has a track record for developing and implementing training programs that build staff capacity and drive long-term growth. Courtney’s focus at EAG is client workforce development.  Understanding the big picture goals of the client, she works with staff to draw out individual strengths and address professional shortcomings. Courtney has helped numerous teams to improve their professional proficiencies, including Second Nature Learning, Edgewood Center for Children and Families, San Francisco Unified School District, and Fairfax County Public Schools.

Karen Vogel

Karen is an accomplished event and business leader with 25 years of experience managing branding, marketing, and business development areas for trade show organizers, Fortune 500 companies, an event technology start-up, and marketing/event agencies including Reed Exhibitions, her own event consulting agency, and b-there, one of the first event management SaaS solutions.   Karen was recognized by Reed Exhibitions every year for consistently growing revenues and attendance for industry leading trade shows, and launching or reviving events that delivered profit targets.

“We are extremely fortunate to have such sought after event executives join EAG to help us drive event success for our clients and business growth for EAG,” said Ray Luca.

“I’m excited to have the opportunity to collaborate with such a highly experienced and successful team of event executives,” stated Ms. Nazareno.  “Together, we will be able to produce exceptional results and improve event performance for our association and for-profit clients.”

“I’ve known the founding partners of EAG for years and jumped at the chance to join a group that can offer so much to the event industry,” stated Mr. Dobson.  “With the partners’ combined knowledge and experience, EAG is uniquely qualified to assist associations in overcoming virtually any challenges they face with their events.  And the emphasis we place on mentorship and helping organizations make ongoing improvements is especially exciting.”

 

About Event Advisory Group

Event Advisory Group is a creative team of proven event management experts that partner with organizations to help maximize the financial, brand, and operational performance of trade shows, conferences, and corporate events.  Our team has worked with countless professional and trade associations to improve exhibit sales and attendance, turn around declining event revenues, and create and launch new events and onsite programs. We pride ourselves in our ability to develop strategies that achieve objectives, while exceeding our client’s expectations.

Event Advisory Group, www.eventadvisorygroup.com
10474 Armstrong Street Fairfax, VA 22030               703.272.8544