Event Advisory Group - Improving Event Performance

Event Advisory Group (EAG) is an event management & consulting firm. We partner with associations, corporations, and government organizations to improve the financial performance, year-round brand value, and operational excellence of in-person, hybrid, and virtual events. EAG has consistently improved sales and attendance results, enhanced participant engagement and satisfaction, and provided strategies and actionable insights, enabling our clients to achieve their event goals and long-term vision.

Our Event Performance Group division offers complete and tailored event management services, including sales, attendance promotion, website development, operations & meeting planning, education programming & speaker management support, technology implementation, and other services needed to produce tradeshows, conferences, and corporate events. Our approach and experienced team ensures EAG delivers results for every client.

EAG’s consulting services include our in-depth and unbiased 360° Review & Analysis, tactical and long-range business planning, and advisory assistance services. We provide the insights, ideas, and strategies needed to enable leadership to make informed decisions on the best direction for their event. Our team works alongside event staff to help them successfully implement new strategies, programs, and technologies to achieve their financial goals and event objectives.

Whether an organization wants to re-imagine an event, launch a new event, re-energize event results, or better plan for future growth & sustainability, EAG provides innovative and comprehensive solutions and the experienced team to meet the needs of our clients.

Solutions

The right strategy for every client’s event

Event Management Services - See your event non-dues / net revenues skyrocket!

Optimize event financial performance, brand value, and operational excellence!

Augment your team with highly skilled event professionals

EVERY EVENT HAS UNTAPPED POTENTIAL WAITING TO BE UNLOCKED

EAG empowers your event team to improve event results. Tell us a little more about your event and what areas you would like to improve. We’ll send you our
FREE EVENT ANALYSIS CHECKLIST & PLANNING GUIDE
to get you started on analyzing all areas of your event!

Event Performance Blog

The Problem with Traffic Building “Games”

We, as show organizers, are the kind of people who are natural problem-solvers. It's in our DNA. So, when we sense that our attendees are not spending as much time...

Negotiating for Success

An association meeting planner who’s contract with a third-party exhibit management company was coming up for renewal asked me recently for advice on negotiating the new contract. The question prompted an...

How High is “Up?”

A question was raised recently regarding the percentage of one’s members that should be attending an association’s annual conference. The question was submitted by a meeting planner whose event attracted less...

Are You Tripping Over Dollars to Pick Up Pennies?

Recently a meeting planner was struggling with what she perceived to be a serious problem. The issue was that speakers who chose the special no-cost speaker registration option (which does not...

Attendee Influencers

Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend...

Do you know the true cost of serving your members?

An association CEO mentioned recently that his Board had asked him what they were paying on a per-member basis to deliver services to their membership. He told them he would get...

Your Virtual Event is Over – Now What?

In a TSNN article today, ASAE announced registration had reached an all-time high for the 2020 ASAE Virtual Annual Meeting & Exposition, with the most registrants ever in the organization’s 100-year history.

Thinking About Bringing Ad Sales Inhouse?

If you are currently outsourcing ad sales, the idea of bringing the function inhouse has probably crossed your mind. We’re often asked our advice on the subject. Assuming you are interested...

5 Pre-Show Marketing Strategies to Improve Exhibit ROI

After 25 years of helping companies with their event strategies and marketing and sales plans for exhibiting or sponsoring, it still baffles me that so many companies do not have...

Conducting an Exhibitor/Sponsor Focus Group

Anytime you can speak to customers, whether individually or as a group, you want to take advantage of it. With the (increasingly rare) exception of companies exhibiting at and/or sponsoring...

Karen Vogel, EAG’s Managing Partner, elected to the 2021 IAEE DC Chapter Board of Directors

Karen Vogel, EAG's Managing Partner, was elected to the IAEE DC Chapter's 2021 Board of Directors. She will fulfill the Director of Marketing role. "I am really looking forward to helping the DC Chapter optimize event attendance, drive more memberships, and improve member engagement," stated Vogel.

What Business Events Professionals Learned in 2020

The pandemic forced massive innovation for the business events industry after an initial swirl of false starts and stops, event postponements, meeting cancellations, massive layoffs, and upended traditional business models.