Event Advisory Group (EAG) is a creative team of proven event experts. We partner with associations, event organizers, publishers, government agencies and corporations to help them improve the financial performance, brand value and operational excellence of their events.
We conduct in-depth and unbiased event analysis and business planning, as well as provide actionable intelligence to enable leadership to make informed decisions on the strategic direction and investment needed for event success. We work alongside event teams to help them implement new strategies, programs and technologies, navigate roadblocks and measure results against benchmarks along the way, ensuring financial & attendance targets and event objectives are achieved.
EAG also provides expert resources to temporarily fill critical leadership or key staff roles or provide full support to manage and skillfully execute several areas or an entire event, including financial budgeting and P&L management, exhibit & sponsorship sales, website development and branding initiatives, attendee marketing, conference program development, abstract and speaker management, operations & meeting planning future site selection and vendor negotiations, and event technology identification and implementation services.
Whether your organization wants to re-imagine an event, launch a new trade show / conference, re-energize event results or better plan for future event sustainability, EAG can provide innovative and comprehensive solutions to meet the needs of our clients.
Our sole focus is your event success.
EVERY EVENT HAS UNTAPPED POTENTIAL WAITING TO BE UNLOCKED
EAG empowers your event team to improve event results. Tell us a little more about your event and what areas you would like to improve. We’ll send you our
FREE EVENT ANALYSIS CHECKLIST & PLANNING GUIDE
to get you started on analyzing all areas of your event!
Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend...
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As show organizers, we all feel (or should feel) a tremendous responsibility for ensuring that our exhibitors receive value for the investment they make in our events. Unfortunately, many of...
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Recently a meeting planner was struggling with what she perceived to be a serious problem. The issue was that speakers who chose the special no-cost speaker registration option (which does not...
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After 25 years of helping companies with their event strategies and marketing and sales plans for exhibiting or sponsoring, it still baffles me that so many companies do not have...
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This is a question lots of show organizers struggle with. With all the pressure most of us have to drive non-dues revenue, the tendency to monetize anything and everything is understandable...
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Event Advisory Group, in collaboration with Map Your Show, is proud to be consulting with the 2016 IUCN World Conservation Congress, September 1-10 in Honolulu, Hawai'i! This major global event...
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An association organizer was concerned that her staff was stretched to the breaking point trying to manage two annual events and was contemplated merging the two into one. She was interested...
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An association meeting planner who’s contract with a third-party exhibit management company was coming up for renewal asked me recently for advice on negotiating the new contract. The question prompted an...
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A question was posted recently on a trade show forum asking readers if there is a ratio of attendees to booths that can be used to measure an event’s success. I...
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I have had the opportunity to manage major conferences and tradeshows from both sides of the table—as a senior executive leading in-house teams at national associations and as the president...
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Event Advisory Group supports the Council for the Advancement and Support of Education to re-imagine DRIVE/ and improve event results Event Advisory Group (EAG), an event consulting & management firm, provided event analysis, planning and assisted with execution services to the Council for the Advancement...
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Thank you to TSNN for sharing our news! We are delighted to be working with NSTA. (Click here to read the full article. An excerpt of the article is located below.) Summertime ended with a flurry of new and existing business being contracted between suppliers and event organizers in the...
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