Event Advisory Group - Improving Event Performance

Event Advisory Group (EAG) is an event management & consulting firm. We partner with associations, organizations, government agencies, and corporations to help improve the financial performance, year-round brand value, and operational excellence of their live, hybrid, and virtual events. EAG has consistently increased exhibit, sponsorship and conference revenue, grown attendance, improved participant engagement and satisfaction, and streamlined costs, delivering more non-dues / net revenue to our clients.

Under our new division, Event Performance Group, we offer complete event management services to associations and organizations, including exhibit & sponsorship sales, attendee marketing, operations and meeting planning, education programming support, abstract and speaker management, site selection, and other critical services. Our firm uses best of breed technologies to manage all aspects of the event, and our team has hands-on experience with many event, marketing, virtual and planning solutions to ensure events are executed successfully and achieve desired goals.

Whether your organization wants to reimagine an event, launch a new trade show / conference / hybrid / virtual event, or reenergize event results, EAG provides comprehensive event management and advisory services and delivers it through a team with industry knowledge and the right expertise, generating a positive return for every client!

Our sole focus is your live, hybrid, and virtual event success..

Solutions

The right strategy for every client’s event

Event Management Services - See your event non-dues / net revenues skyrocket!

Optimize event financial performance, brand value, and operational excellence!

Augment your team with highly skilled event professionals

EVERY EVENT HAS UNTAPPED POTENTIAL WAITING TO BE UNLOCKED

EAG empowers your event team to improve event results. Tell us a little more about your event and what areas you would like to improve. We’ll send you our
FREE EVENT ANALYSIS CHECKLIST & PLANNING GUIDE
to get you started on analyzing all areas of your event!

Event Performance Blog

2016 IUCN World Conservation Congress

Event Advisory Group, in collaboration with Map Your Show, is proud to be consulting with the 2016 IUCN World Conservation Congress, September 1-10 in Honolulu, Hawai'i! This major global event...

Your Virtual Event is Over – Now What?

In a TSNN article today, ASAE announced registration had reached an all-time high for the 2020 ASAE Virtual Annual Meeting & Exposition, with the most registrants ever in the organization’s 100-year history.

Need to reimagine your event or improve results but your organization is stuck in the past?

The realization that changes are needed for your event can creep up slowly or come suddenly. New executive leadership, missed financial goals, a competitive threat, downturn in the economy or...

How High is “Up?”

A question was raised recently regarding the percentage of one’s members that should be attending an association’s annual conference. The question was submitted by a meeting planner whose event attracted less...

Are You Tripping Over Dollars to Pick Up Pennies?

Recently a meeting planner was struggling with what she perceived to be a serious problem. The issue was that speakers who chose the special no-cost speaker registration option (which does not...

Offering a Fresh Perspective

I have had the opportunity to manage major conferences and tradeshows from both sides of the table—as a senior executive leading in-house teams at national associations and as the president...

Who decides when your show is a success?

A question was posted recently on a trade show forum asking readers if there is a ratio of attendees to booths that can be used to measure an event’s success. I...

The Problem with Traffic Building “Games”

We, as show organizers, are the kind of people who are natural problem-solvers. It's in our DNA. So, when we sense that our attendees are not spending as much time...

Attendee Influencers

Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend...

Conducting an Exhibitor/Sponsor Focus Group

Anytime you can speak to customers, whether individually or as a group, you want to take advantage of it. With the (increasingly rare) exception of companies exhibiting at and/or sponsoring...

Karen Vogel, EAG’s Managing Partner, elected to the 2021 IAEE DC Chapter Board of Directors

Karen Vogel, EAG's Managing Partner, was elected to the IAEE DC Chapter's 2021 Board of Directors. She will fulfill the Director of Marketing role. "I am really looking forward to helping the DC Chapter optimize event attendance, drive more memberships, and improve member engagement," stated Vogel.

What Business Events Professionals Learned in 2020

The pandemic forced massive innovation for the business events industry after an initial swirl of false starts and stops, event postponements, meeting cancellations, massive layoffs, and upended traditional business models.