Event Advisory Group - Improving Event Performance

Event Advisory Group (EAG) is an event management & consulting firm. We partner with associations, corporations, and government organizations to improve the financial performance, year-round brand value, and operational excellence of in-person, hybrid, and virtual events. EAG has consistently improved sales and attendance results, enhanced participant engagement and satisfaction, and provided strategies and actionable insights, enabling our clients to achieve their event goals and long-term vision.

Our Event Performance Group division offers complete and tailored event management services, including sales, attendance promotion, website development, operations & meeting planning, education programming & speaker management support, technology implementation, and other services needed to produce tradeshows, conferences, and corporate events. Our approach and experienced team ensures EAG delivers results for every client.

EAG’s consulting services include our in-depth and unbiased 360° Review & Analysis, tactical and long-range business planning, and advisory assistance services. We provide the insights, ideas, and strategies needed to enable leadership to make informed decisions on the best direction for their event. Our team works alongside event staff to help them successfully implement new strategies, programs, and technologies to achieve their financial goals and event objectives.

Whether an organization wants to re-imagine an event, launch a new event, re-energize event results, or better plan for future growth & sustainability, EAG provides innovative and comprehensive solutions and the experienced team to meet the needs of our clients.

Solutions

The right strategy for every client’s event

Event Management Services - See your event non-dues / net revenues skyrocket!

Optimize event financial performance, brand value, and operational excellence!

Augment your team with highly skilled event professionals

EVERY EVENT HAS UNTAPPED POTENTIAL WAITING TO BE UNLOCKED

EAG empowers your event team to improve event results. Tell us a little more about your event and what areas you would like to improve. We’ll send you our
FREE EVENT ANALYSIS CHECKLIST & PLANNING GUIDE
to get you started on analyzing all areas of your event!

Event Performance Blog

Thinking About Bringing Ad Sales Inhouse?

If you are currently outsourcing ad sales, the idea of bringing the function inhouse has probably crossed your mind. We’re often asked our advice on the subject. Assuming you are interested...

Offering a Fresh Perspective

I have had the opportunity to manage major conferences and tradeshows from both sides of the table—as a senior executive leading in-house teams at national associations and as the president...

Conducting an Exhibitor/Sponsor Focus Group

Anytime you can speak to customers, whether individually or as a group, you want to take advantage of it. With the (increasingly rare) exception of companies exhibiting at and/or sponsoring...

Attendee Influencers

Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend...

Need to reimagine your event or improve results but your organization is stuck in the past?

The realization that changes are needed for your event can creep up slowly or come suddenly. New executive leadership, missed financial goals, a competitive threat, downturn in the economy or...

Top 10 Don’ts List for 2021 Events

Top 10 Don’ts List for 2021 Events I have read so many articles and attended many virtual events about lessons learned from 2020 and what event organizers should do in...

The Challenge of Finding New Sponsors

Many associations are finding it increasingly difficult to sell sponsorships. Beyond the "regulars" that can be counted on year after year, finding those "new" sponsors - the ones that give...

Advice on the Challenges with Collecting Registration Fees

An event planner sought help recently regarding challenges with collecting registration fees. They allow persons to register and pay by check, but many such payments were still outstanding even by the...

The Problem with Traffic Building “Games”

We, as show organizers, are the kind of people who are natural problem-solvers. It's in our DNA. So, when we sense that our attendees are not spending as much time...

Negotiating for Success

An association meeting planner who’s contract with a third-party exhibit management company was coming up for renewal asked me recently for advice on negotiating the new contract. The question prompted an...

Karen Vogel, EAG’s Managing Partner, elected to the 2021 IAEE DC Chapter Board of Directors

Karen Vogel, EAG's Managing Partner, was elected to the IAEE DC Chapter's 2021 Board of Directors. She will fulfill the Director of Marketing role. "I am really looking forward to helping the DC Chapter optimize event attendance, drive more memberships, and improve member engagement," stated Vogel.

What Business Events Professionals Learned in 2020

The pandemic forced massive innovation for the business events industry after an initial swirl of false starts and stops, event postponements, meeting cancellations, massive layoffs, and upended traditional business models.