Event Advisory Group - Improving Event Performance

Event Advisory Group (EAG) is an event management & consulting firm. We partner with associations, organizations, government agencies, and corporations to help improve the financial performance, year-round brand value, and operational excellence of their live, hybrid, and virtual events. EAG has consistently increased exhibit, sponsorship and conference revenue, grown attendance, improved participant engagement and satisfaction, and streamlined costs, delivering more non-dues / net revenue to our clients.

Under our new division, Event Performance Group, we offer complete event management services to associations and organizations, including exhibit & sponsorship sales, attendee marketing, operations and meeting planning, education programming support, abstract and speaker management, site selection, and other critical services. Our firm uses best of breed technologies to manage all aspects of the event, and our team has hands-on experience with many event, marketing, virtual and planning solutions to ensure events are executed successfully and achieve desired goals.

Whether your organization wants to reimagine an event, launch a new trade show / conference / hybrid / virtual event, or reenergize event results, EAG provides comprehensive event management and advisory services and delivers it through a team with industry knowledge and the right expertise, generating a positive return for every client!

Our sole focus is your live, hybrid, and virtual event success..

Solutions

The right strategy for every client’s event

Event Management Services - See your event non-dues / net revenues skyrocket!

Optimize event financial performance, brand value, and operational excellence!

Augment your team with highly skilled event professionals

EVERY EVENT HAS UNTAPPED POTENTIAL WAITING TO BE UNLOCKED

EAG empowers your event team to improve event results. Tell us a little more about your event and what areas you would like to improve. We’ll send you our
FREE EVENT ANALYSIS CHECKLIST & PLANNING GUIDE
to get you started on analyzing all areas of your event!

Event Performance Blog

Your Virtual Event is Over – Now What?

In a TSNN article today, ASAE announced registration had reached an all-time high for the 2020 ASAE Virtual Annual Meeting & Exposition, with the most registrants ever in the organization’s 100-year history.

The Challenge of Finding New Sponsors

Many associations are finding it increasingly difficult to sell sponsorships. Beyond the "regulars" that can be counted on year after year, finding those "new" sponsors - the ones that give...

Merging Two Conferences Into One

An association organizer was concerned that her staff was stretched to the breaking point trying to manage two annual events and was contemplated merging the two into one. She was interested...

Offering a Fresh Perspective

I have had the opportunity to manage major conferences and tradeshows from both sides of the table—as a senior executive leading in-house teams at national associations and as the president...

Charging for “Enhanced” Exhibitor Listings – Yay or Nay?

This is a question lots of show organizers struggle with. With all the pressure most of us have to drive non-dues revenue, the tendency to monetize anything and everything is understandable...

Negotiating for Success

An association meeting planner who’s contract with a third-party exhibit management company was coming up for renewal asked me recently for advice on negotiating the new contract. The question prompted an...

Thinking About Bringing Ad Sales Inhouse?

If you are currently outsourcing ad sales, the idea of bringing the function inhouse has probably crossed your mind. We’re often asked our advice on the subject. Assuming you are interested...

Conducting an Exhibitor/Sponsor Focus Group

Anytime you can speak to customers, whether individually or as a group, you want to take advantage of it. With the (increasingly rare) exception of companies exhibiting at and/or sponsoring...

Advice on the Challenges with Collecting Registration Fees

An event planner sought help recently regarding challenges with collecting registration fees. They allow persons to register and pay by check, but many such payments were still outstanding even by the...

5 Pre-Show Marketing Strategies to Improve Exhibit ROI

After 25 years of helping companies with their event strategies and marketing and sales plans for exhibiting or sponsoring, it still baffles me that so many companies do not have...

Event Advisory Group helps IBIE develop strategies to improve event performance and value to the global baking industry

Event Advisory Group (EAG), an event consulting & management firm serving the association and corporate event market, provided event analysis and strategic facilitation & planning services for the International Baking Industry Exposition, IBIE. IBIE is the largest, most comprehensive baking industry event in the Western...

EAG supports CASE

Event Advisory Group supports the Council for the Advancement and Support of Education to re-imagine DRIVE/ and improve event results Event Advisory Group (EAG), an event consulting & management firm, provided event analysis, planning and assisted with execution services to the Council for the Advancement...