Event Advisory Group (EAG) is a creative team of proven event experts. We partner with associations, event organizers, publishers, government agencies and corporations to help them improve the financial performance, brand and year-round value and operational excellence of their live and virtual events.

We conduct in-depth and unbiased event analysis and business planning, providing insights, financial models, ideas and actionable intelligence to enable leadership to make informed decisions on the strategic direction and investment needed for event success. We work alongside event teams to help them implement new strategies, programs and technologies for live and virtual events, navigate roadblocks and measure results against benchmarks along the way, ensuring financial & attendance targets and event objectives are achieved.

EAG assists internal teams to skillfully execute critical areas of an event, including financial budgeting & forecasting, exhibit & sponsorship sales, website development and branding, attendee marketing & engagement programs, education programming development, abstract and speaker management, operations & meeting planning, future site selection and vendor negotiations, and event / business technology identification and implementation services.

EAG can offer expert resources to temporarily fill critical leadership or key staff roles until the positions can be filled to ensure event execution continues without interruption.

Whether your organization wants to re-imagine an event, launch a new trade show / conference / virtual event, re-energize event results or better plan for future growth & sustainability, EAG provides innovative and comprehensive solutions to meet the immediate and long-term needs of our clients.

Our sole focus is your event success.