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A question was raised recently regarding the percentage of one’s members that should be attending an association’s annual conference. The question was submitted by a meeting planner whose event attracted less than 15% of his members, and he wanted to know how his experience compared to others. Here is how I responded. The percentages vary so dramatically … Continue reading “How High is “Up?””
Month: June 2017
Do you know the true cost of serving your members?
An association CEO mentioned recently that his Board had asked him what they were paying on a per-member basis to deliver services to their membership. He told them he would get back to them with the answer. In the meantime, having never done such an analysis before, he reached out for advice. It got me thinking: he is … Continue reading “Do you know the true cost of serving your members?”
Merging Two Conferences Into One
An association organizer was concerned that her staff was stretched to the breaking point trying to manage two annual events and was contemplated merging the two into one. She was interested in understanding the process for managing this change. Obviously, with so many factors at play, not to mention the potential for unintended consequences, I suggested that … Continue reading “Merging Two Conferences Into One”
Negotiating for Success
An association meeting planner who’s contract with a third-party exhibit management company was coming up for renewal asked me recently for advice on negotiating the new contract. The question prompted an interesting discussion. How you approach any negotiation of this kind should really be driven by your goals and objectives, and how you measure “success.” If the … Continue reading “Negotiating for Success”
