The Problem with Traffic Building “Games”

We, as show organizers, are the kind of people who are natural problem-solvers. It’s in our DNA. So, when we sense that our attendees are not spending as much time on the show floor as we feel they should (or, more likely, when exhibitors come to us to complain that traffic is light), we feel … Continue reading “The Problem with Traffic Building “Games””

Advice on the Challenges with Collecting Registration Fees

An event planner sought help recently regarding challenges with collecting registration fees. They allow persons to register and pay by check, but many such payments were still outstanding even by the start of the event. This left them chasing payment onsite. Making matters worse was the fact that many of these unpaid registrants became no-shows. Here’s the advice I … Continue reading “Advice on the Challenges with Collecting Registration Fees”