Event Advisory Group helps IBIE develop strategies to improve event performance and value to the global baking industry

Event Advisory Group (EAG), an event consulting & management firm serving the association and corporate event market, provided event analysis and strategic facilitation & planning services for the International Baking Industry Exposition, IBIE. IBIE is the largest, most comprehensive baking industry event in the Western Hemisphere and is produced by the American Bakers Association (ABA), … Continue reading “Event Advisory Group helps IBIE develop strategies to improve event performance and value to the global baking industry”

The Virtual Event Explosion

How to separate fact from fiction when transforming your live event to a virtual one COVID-19 has been a major disruption in the event industry. Restrictions on travel and holding large trade shows, conferences and even small meetings is causing associations and event organizers to scramble and find virtual alternatives for their cancelled or postponed … Continue reading “The Virtual Event Explosion”

EAG supports CASE

Event Advisory Group supports the Council for the Advancement and Support of Education to re-imagine DRIVE/ and improve event results Event Advisory Group (EAG), an event consulting & management firm, provided event analysis, planning and assisted with execution services to the Council for the Advancement and Support of Education (CASE) to improve financial performance and … Continue reading “EAG supports CASE”

Need to reimagine your event or improve results but your organization is stuck in the past?

The realization that changes are needed for your event can creep up slowly or come suddenly. New executive leadership, missed financial goals, a competitive threat, downturn in the economy or other disruptions can really rock the boat for associations. An event operation once perceived as efficient and steady can suddenly seem inflexible and reactive, making … Continue reading “Need to reimagine your event or improve results but your organization is stuck in the past?”

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Karen Vogel

Karen is an accomplished marketing & business development leader who has launched, revived and managed industry-leading trade shows and conferences for Reed Exhibitions and consulted with dozens of trade associations, publishers, event organizers, and Fortune 500 companies to improve event financial, attendance, lead generation, and brand results over her 25 year career.

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