The realization that changes are needed for your event can creep up slowly or come suddenly. New executive leadership, missed financial goals, a competitive threat, downturn in the economy or other disruptions can really rock the boat for associations. An event operation once perceived as efficient and steady can suddenly seem inflexible and reactive, making … Continue reading “Need to reimagine your event or improve results but your organization is stuck in the past?”
Thank you to TSNN for sharing our news! We are delighted to be working with NSTA. (Click here to read the full article. An excerpt of the article is located below.) Summertime ended with a flurry of new and existing business being contracted between suppliers and event organizers in the trade show industry, ranging from Event Advisory Group to SmithBucklin … Continue reading “New Business Contracts”
National Science Teachers Association (NSTA) has contracted with Event Advisory Group, LLC (EAG), an event consulting firm, to continue supporting the organization to improve the performance of their event portfolio based on the recommendations EAG made after conducting their unbiased 360° Review this past spring. The three month long process involved a thorough review and analysis of … Continue reading “Success of EAG’s 360° Review Leads to Long-Term Engagement with NSTA”
After 25 years of helping companies with their event strategies and marketing and sales plans for exhibiting or sponsoring, it still baffles me that so many companies do not have a plan before they show up at an industry trade show. Events are one of the most expensive marketing channels, but can produce some of the … Continue reading “5 Pre-Show Marketing Strategies to Improve Exhibit ROI”
Event Advisory Group, LLC (EAG), an event consultancy, has been selected by the National Science Teachers Association (NSTA) to conduct their proprietary 360° Review of all aspects of NSTA’s five annual conferences and exhibitions. EAG’s partners’ more than 120 years of collective knowledge and experience enables them to identify opportunities and areas of improvement quickly and cost-effectively. Their 360° Review culminates … Continue reading “EAG Lands National Science Teachers Association Account”
Karen is an accomplished marketing & business development leader who has launched, revived and managed industry-leading trade shows and conferences for Reed Exhibitions and consulted with dozens of trade associations, publishers, event organizers, and Fortune 500 companies to improve event financial, attendance, lead generation, and brand results over her 25 year career.