The pandemic forced massive innovation for the business events industry after an initial swirl of false starts and stops, event postponements, meeting cancellations, massive layoffs, and upended traditional business models.
Top 10 Don’ts List for 2021 Events
Top 10 Don’ts List for 2021 Events I have read so many articles and attended many virtual events about lessons learned from 2020 and what event organizers should do in 2021 that it’s making my head hurt. Many event organizers are tired and still in a state of shock from all the extra work they … Continue reading “Top 10 Don’ts List for 2021 Events”
Your Virtual Event is Over – Now What?
In a TSNN article today, ASAE announced registration had reached an all-time high for the 2020 ASAE Virtual Annual Meeting & Exposition, with the most registrants ever in the organization’s 100-year history.
Event Advisory Group helps IBIE develop strategies to improve event performance and value to the global baking industry
Event Advisory Group (EAG), an event consulting & management firm serving the association and corporate event market, provided event analysis and strategic facilitation & planning services for the International Baking Industry Exposition, IBIE. IBIE is the largest, most comprehensive baking industry event in the Western Hemisphere and is produced by the American Bakers Association (ABA), … Continue reading “Event Advisory Group helps IBIE develop strategies to improve event performance and value to the global baking industry”
The Virtual Event Explosion
How to separate fact from fiction when transforming your live event to a virtual one COVID-19 has been a major disruption in the event industry. Restrictions on travel and holding large trade shows, conferences and even small meetings is causing associations and event organizers to scramble and find virtual alternatives for their cancelled or postponed … Continue reading “The Virtual Event Explosion”
Karen is an accomplished marketing & business development leader who has launched, revived and managed industry-leading trade shows and conferences for Reed Exhibitions and consulted with dozens of trade associations, publishers, event organizers, and Fortune 500 companies to improve event financial, attendance, lead generation, and brand results over her 25 year career.