Event Performance

The EAG Event Performance blog provides best practices, strategies, tips, information and research to help event organizers overcome challenges and generate better results for their events.

The Problem with Traffic Building “Games”

We, as show organizers, are the kind of people who are natural problem-solvers. It’s in our DNA. So, when we sense that our attendees are not spending as much time on the show floor as we feel they should (or, more likely, when exhibitors come to us to complain that traffic is light), we feel … Continue reading “The Problem with Traffic Building “Games””

Advice on the Challenges with Collecting Registration Fees

An event planner sought help recently regarding challenges with collecting registration fees. They allow persons to register and pay by check, but many such payments were still outstanding even by the start of the event. This left them chasing payment onsite. Making matters worse was the fact that many of these unpaid registrants became no-shows. Here’s the advice I … Continue reading “Advice on the Challenges with Collecting Registration Fees”

How High is “Up?”

A question was raised recently regarding the percentage of one’s members that should be attending an association’s annual conference. The question was submitted by a meeting planner whose event attracted less than 15% of his members, and he wanted to know how his experience compared to others. Here is how I responded. The percentages vary so dramatically … Continue reading “How High is “Up?””

Do you know the true cost of serving your members?

An association CEO mentioned recently that his Board had asked him what they were paying on a per-member basis to deliver services to their membership. He told them he would get back to them with the answer. In the meantime, having never done such an analysis before, he reached out for advice. It got me thinking: he is … Continue reading “Do you know the true cost of serving your members?”

Merging Two Conferences Into One

An association organizer was concerned that her staff was stretched to the breaking point trying to manage two annual events and was contemplated merging the two into one. She was interested in understanding the process for managing this change. Obviously, with so many factors at play, not to mention the potential for unintended consequences, I suggested that … Continue reading “Merging Two Conferences Into One”