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After 25 years of helping companies with their event strategies and marketing and sales plans for exhibiting or sponsoring, it still baffles me that so many companies do not have a plan before they show up at an industry trade show. Events are one of the most expensive marketing channels, but can produce some of the … Continue reading “5 Pre-Show Marketing Strategies to Improve Exhibit ROI”
Event Performance
The EAG Event Performance blog provides best practices, strategies, tips, information and research to help event organizers overcome challenges and generate better results for their events.
Charging for “Enhanced” Exhibitor Listings – Yay or Nay?
This is a question lots of show organizers struggle with. With all the pressure most of us have to drive non-dues revenue, the tendency to monetize anything and everything is understandable (I recall back in the ’80s when a certain show starting selling advertising on the front cover of their show guide!). But I caution my clients … Continue reading “Charging for “Enhanced” Exhibitor Listings – Yay or Nay?”
“Grab and Go” Lunches – Driving Exhibit Hall Traffic or Just a Tease?
As show organizers, we all feel (or should feel) a tremendous responsibility for ensuring that our exhibitors receive value for the investment they make in our events. Unfortunately, many of the strategies we employ to accomplish this not only fail but actually exacerbate the problem. Case in point: serving food in the exhibit hall. Sounds … Continue reading ““Grab and Go” Lunches – Driving Exhibit Hall Traffic or Just a Tease?”
Attendee Influencers
Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend the time and money to attend events? According to a recent ASAE Foundation research report, Current and Emerging Trends of Trade Shows (completed in conjunction … Continue reading “Attendee Influencers”
Offering a Fresh Perspective
I have had the opportunity to manage major conferences and tradeshows from both sides of the table—as a senior executive leading in-house teams at national associations and as the president of Convention Management Group (an event management outsourcing company). Each association that I have worked with has an approach to management as unique as the … Continue reading “Offering a Fresh Perspective”
