Event Performance

The EAG Event Performance blog provides best practices, strategies, tips, information and research to help event organizers overcome challenges and generate better results for their events.

“Grab and Go” Lunches – Driving Exhibit Hall Traffic or Just a Tease?

As show organizers, we all feel (or should feel) a tremendous responsibility for ensuring that our exhibitors receive value for the investment they make in our events.  Unfortunately, many of the strategies we employ to accomplish this not only fail but actually exacerbate the problem. Case in point: serving food in the exhibit hall. Sounds … Continue reading ““Grab and Go” Lunches – Driving Exhibit Hall Traffic or Just a Tease?”

Attendee Influencers

Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend the time and money to attend events? According to a recent ASAE Foundation research report, Current and Emerging Trends of Trade Shows (completed in conjunction … Continue reading “Attendee Influencers”

Offering a Fresh Perspective

I have had the opportunity to manage major conferences and tradeshows from both sides of the table—as a senior executive leading in-house teams at national associations and as the president of Convention Management Group (an event management outsourcing company). Each association that I have worked with has an approach to management as unique as the … Continue reading “Offering a Fresh Perspective”

2016 IUCN World Conservation Congress

Event Advisory Group, in collaboration with Map Your Show, is proud to be consulting with the 2016 IUCN World Conservation Congress, September 1-10 in Honolulu, Hawai’i! This major global event is being held in the United States for the first time. It is being hosted by the State of Hawai’i with the support of the … Continue reading “2016 IUCN World Conservation Congress”