Top 10 Don’ts List for 2021 Events I have read so many articles and attended many virtual events about lessons learned from 2020 and what event organizers should do in 2021 that it’s making my head hurt. Many event organizers are tired and still in a state of shock from all the extra work they … Continue reading “Top 10 Don’ts List for 2021 Events”
In a TSNN article today, ASAE announced registration had reached an all-time high for the 2020 ASAE Virtual Annual Meeting & Exposition, with the most registrants ever in the organization’s 100-year history.
How to separate fact from fiction when transforming your live event to a virtual one COVID-19 has been a major disruption in the event industry. Restrictions on travel and holding large trade shows, conferences and even small meetings is causing associations and event organizers to scramble and find virtual alternatives for their cancelled or postponed … Continue reading “The Virtual Event Explosion”
The realization that changes are needed for your event can creep up slowly or come suddenly. New executive leadership, missed financial goals, a competitive threat, downturn in the economy or other disruptions can really rock the boat for associations. An event operation once perceived as efficient and steady can suddenly seem inflexible and reactive, making … Continue reading “Need to reimagine your event or improve results but your organization is stuck in the past?”
A question was posted recently on a trade show forum asking readers if there is a ratio of attendees to booths that can be used to measure an event’s success. I felt compelled to respond although I knew my answer to this person’s question was probably not what they had hoped for or expected. Here then was … Continue reading “Who decides when your show is a success?”