The Virtual Event Explosion

How to separate fact from fiction when transforming your live event to a virtual one COVID-19 has been a major disruption in the event industry. Restrictions on travel and holding large trade shows, conferences and even small meetings is causing associations and event organizers to scramble and find virtual alternatives for their cancelled or postponed … Continue reading “The Virtual Event Explosion”

Need to reimagine your event or improve results but your organization is stuck in the past?

The realization that changes are needed for your event can creep up slowly or come suddenly. New executive leadership, missed financial goals, a competitive threat, downturn in the economy or other disruptions can really rock the boat for associations. An event operation once perceived as efficient and steady can suddenly seem inflexible and reactive, making … Continue reading “Need to reimagine your event or improve results but your organization is stuck in the past?”

Who decides when your show is a success?

A question was posted recently on a trade show forum asking readers if there is a ratio of attendees to booths that can be used to measure an event’s success. I felt compelled to respond although I knew my answer to this person’s question was probably not what they had hoped for or expected. Here then was … Continue reading “Who decides when your show is a success?”

The Problem with Traffic Building “Games”

We, as show organizers, are the kind of people who are natural problem-solvers. It’s in our DNA. So, when we sense that our attendees are not spending as much time on the show floor as we feel they should (or, more likely, when exhibitors come to us to complain that traffic is light), we feel … Continue reading “The Problem with Traffic Building “Games””