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We, as show organizers, are the kind of people who are natural problem-solvers. It’s in our DNA. So, when we sense that our attendees are not spending as much time on the show floor as we feel they should (or, more likely, when exhibitors come to us to complain that traffic is light), we feel … Continue reading “The Problem with Traffic Building “Games””
Category: Event Performance Improvements
The Challenge of Finding New Sponsors
Many associations are finding it increasingly difficult to sell sponsorships. Beyond the “regulars” that can be counted on year after year, finding those “new” sponsors – the ones that give you a fighting chance of hitting your goal – can be a real challenge. Yes, there are many persons/companies you can contract with to sell for you … Continue reading “The Challenge of Finding New Sponsors”
5 Pre-Show Marketing Strategies to Improve Exhibit ROI
After 25 years of helping companies with their event strategies and marketing and sales plans for exhibiting or sponsoring, it still baffles me that so many companies do not have a plan before they show up at an industry trade show. Events are one of the most expensive marketing channels, but can produce some of the … Continue reading “5 Pre-Show Marketing Strategies to Improve Exhibit ROI”
“Grab and Go” Lunches – Driving Exhibit Hall Traffic or Just a Tease?
As show organizers, we all feel (or should feel) a tremendous responsibility for ensuring that our exhibitors receive value for the investment they make in our events. Unfortunately, many of the strategies we employ to accomplish this not only fail but actually exacerbate the problem. Case in point: serving food in the exhibit hall. Sounds … Continue reading ““Grab and Go” Lunches – Driving Exhibit Hall Traffic or Just a Tease?”
Attendee Influencers
Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend the time and money to attend events? According to a recent ASAE Foundation research report, Current and Emerging Trends of Trade Shows (completed in conjunction … Continue reading “Attendee Influencers”
