Category: Publisher Event Strategies

Recently a meeting planner was struggling with what she perceived to be a serious problem. The issue was that speakers who chose the special no-cost speaker registration option (which does not include any meal functions) were attending meal functions anyway. Her inclination going forward was to reinforce the rule in writing to speakers, as well as policing … Continue reading “Are You Tripping Over Dollars to Pick Up Pennies?”

An association organizer was concerned that her staff was stretched to the breaking point trying to manage two annual events and was contemplated merging the two into one. She was interested in understanding the process for managing this change. Obviously, with so many factors at play, not to mention the potential for unintended consequences, I suggested that … Continue reading “Merging Two Conferences Into One”

An association meeting planner who’s contract with a third-party exhibit management company was coming up for renewal asked me recently for advice on negotiating the new contract. The question prompted an interesting discussion. How you approach any negotiation of this kind should really be driven by your goals and objectives, and how you measure “success.” If the … Continue reading “Negotiating for Success”