As event director of the Americas for Reed Travel Exhibitions (RTE), she successfully launched new events, including American Travel Market (ATM) and International Golf Travel Market (IGTM). Karen successfully established IGTM to become the premier golf tourism event in the world. Prior to becoming RTE Event Director, Karen led the sales & attendee marketing and communications efforts for Reed Exhibitions, managing leading manufacturing, technology, and entertainment industry events. Karen consistently increased attendance and improved the quality of buyers, resulting in higher exhibitor satisfaction and retention, as well as onsite sales renewal growth. Karen was tapped by executive management to launch events with Reed’s sister publications and revive declining events, turning around exhibitor sales and attendance results.
Karen founded an event marketing & technology consulting agency, New Generation Event Solutions (NGES), helping association, event organizer and other clients achieve their event objectives, improve results and better leverage their events to drive new memberships / renewals, product sales and other objectives. NEGS helped rebrand and launch several association events that have become market leaders in their respective industries. She led the effort to raise $1M in seed funding to launch The Women’s Congress, a trade show, conference and online community for women entrepreneurs and corporate executives. Under her direction, the NGES team generated $1.8M in exhibit, sponsorship, and conference revenues, 40,000+ active online members and 6,000 attendees at the launch event.
Karen was instrumental in the successful launch and corporate acquisition of b-there, an event registration and housing SaaS application. She led the branding and marketing efforts to establish b-there as the most recognizable brand in the crowded event technology space. She developed and led the go-to-market strategy to close new association and trade show clients and secured new partners to enhance the solution offering to meet their needs.
Karen has also held corporate marketing positions for Citicorp POS and other leading companies and managed event and other accounts for digital marketing & technology and full-service marketing agencies.
Karen has been instrumental in helping EAG clients improve sales and attendance results, as well as attendee and exhibitor engagement and connections.
Karen earned a Bachelor of Science degree in Marketing from Arizona State University and a Certification in Exhibition Management from IAEE. She is an active member in the IAEE DC chapter and ASAE. She is also a Certified Dog Trainer (CDT). When Karen is not working, she is on a travel adventure somewhere around the world.