EAG’s solutions are focused on maximizing the performance of our clients’ trade shows, conferences, meetings, and corporate events, as well as hybrid and virtual events.

With more than 100+ years of collective event management, sales, marketing, and operations experience, our team can provide in-depth analysis, short-term operational & long-term strategic planning, complete event management services, or skilled experts to support internal teams for short or long-term assignments.

We have worked on start-up and newly acquired events, established trade shows and conferences, and those that need extra time and attention due to a decline in revenue and attendance results. EAG can help at any stage and help with multiple challenges your organization faces. Our solutions include:

Event Analysis and Planning

Event Advisory Group - Event Analysis and Planning

From a thorough review and analysis of past event results to identify new opportunities for growth and threats, to developing tactical business operating and long-term strategic plans, EAG provides the road map and actionable intelligence to make better strategic decisions, enabling the EAG team or internal event team to improve event performance.

  • 360° Review & Analysis: Uncover new opportunities for event growth, areas for cost and time efficiencies, and barriers to achieving your event goals, helping leadership make informed decisions on the future of their event(s).
  • Business Operating and Plan: EAG can develop a tactical event operating plan for the next event, including exploring virtual or hybrid event models.
  • Strategic Planning & Facilitation: EAG can develop the long-term vision for your event, and provide expert facilitators to help guide the strategic planning process, helping stakeholders to generate ideas, overcome obstacles and competitive threats, and develop a focused set of initiatives to achieve desired event goals & objectives.

Event Management

Event Advisory Group - Event Analysis and Planning

EAG’s new division, Event Performance Group, has the expertise and expanded team to manage all aspects of your event, including exhibit & sponsorship sales, attendance marketing, operations, meeting planning, financial management & budgeting, education programming support, abstract and speaker management, site selection and vendor negotiations / contracting, and website development / redesign.

Our team uses Map Your Show (MYS) to execute exhibit and sponsorship sales, Hubspot for CRM and marketing, and other leading software for abstract / speaker management and other critical areas ensures we can manage these processes effectively and provide details reports on our progress. Our team has experience on dozens of other solutions if your organization has contracts already in place to seamlessly continue the management of your event.

EAG has the experience to launch, reimagine, or grow your tradeshow, conference, or other event, as well as develop hybrid or all-virtual strategies through our unique and custom approach for every event. Our goal is to deliver more non-dues / net revenue to our clients, while allowing their internal teams to spend more time on member and other vital programs.

Event Workforce Solution

Event Advisory Group - Event Workforce Solutions

EAG can provide expert event resources when needed to fill interim leadership and staff positions or manage and execute multiple discipline areas when there is limited or no internal staff resources available to effectively execute in-house.