Tag: event

Attendee Influencers

Drive more attendance and increase attendee ROI at your next event. A successful tradeshow has to serve the needs of both the exhibitors and attendees. So, what motivates professionals to spend the time and money to attend events? According to a recent ASAE Foundation research report, Current and Emerging Trends of Trade Shows (completed in conjunction … Continue reading “Attendee Influencers”

Offering a Fresh Perspective

I have had the opportunity to manage major conferences and tradeshows from both sides of the table—as a senior executive leading in-house teams at national associations and as the president of Convention Management Group (an event management outsourcing company). Each association that I have worked with has an approach to management as unique as the … Continue reading “Offering a Fresh Perspective”