We provide proven strategies and solutions that maximize your event’s performance.

360° Approach

We provide a comprehensive and collaborative approach to our work, operating as an extension of your staff to help maximize the performance of your event. Every new partnership begins with EAG taking an informal 360° review of your event AND your organization. We believe that operations, sales, audience building, programming and event finances should be in-sync to fully realize the potential for an organization’s event. Our 360° approach gives us an opportunity to understand your organizational and event objectives, and the motivations behind them.

But it does not stop there. Throughout the event cycle, we review progress, analyze industry challenges, listen to feedback and work together to course correct and capitalize on new opportunities. We are committed to ongoing analysis, consultation, and collaboration to ensure the best possible outcomes for your event and your organization

Exhibit and Sponsorship Sales & Management

Our dedicated sales team works hard to ensure exhibitors and sponsors are consistently satisfied with their investments. We are passionate about our work and strive to provide outstanding service. Our sales success comes from building relationships and finding creative solutions to customer needs. Rather than simply dialing for dollars, the EAG sales team focuses on understanding customer challenges and delivering value through customized exhibit and sponsorship packages designed to exceed customers’ onsite objectives. We have found that this elevated level of sales produces higher and more sustainable growth and sales revenue.

EAG does more than develop and mine lead lists. As an integral part of our sales strategies, we take the time to research opportunities with the various industry segments your event serves. By uncovering the most promising lead sources and optimizing our sales processes, EAG is able to maximize our sales potential and achieve your desired revenue goals. And when it comes to rebooking exhibit space onsite for the following year’s show, EAG is second to none. Over the years, we have refined our “secret sauce” that has produced rebook numbers as high as 90%, further demonstrating exhibitor/sponsor satisfaction.

Show Management

At Event Advisory Group, we provide comprehensive show management services for our clients. Our experienced show management professionals provide the expertise and support to ensure that your event is planned and executed to perfection, soup to nuts. We can assist with every aspect of pre-show planning, from venue selection to contract negotiations to onsite operations and execution. We have an expansive network of alliance partners with venues, general service contractors, registration and housing companies, AV companies, security firms and other service providers to create a seamless event experience. Our team will work closely with you to develop a production timeline that meets your needs and ensures the performance and success of your event. At Event Advisory Group, our goal is to make the planning process stress-free and successful. With our help, you can be sure that your event will be a memorable experience for all.

When it comes to budget planning and execution, we understand how important it is to get the most out of your budget. We can help you develop a budget that ensures your conference runs seamlessly while also meeting your financial goals. Our team will work with you to determine your financial objectives and create a comprehensive budget plan that covers all aspects of your conference. We understand the intricacies of budget planning and management, so throughout the entire show cycle, we are available to monitor the approved budget and make recommendations along the way that ensure the financial performance or your event while maximizing the impact of the event itself. Let our combined 100+ years of experience in show management and budget performance be your guide.

The exhibit hall, for many events, serves as the single best platform for engagement. And developing a floor plan to maximize engagement and the overall experience doesn’t just happen. It takes a great deal of planning. The EAG Team is expert in developing exhibit hall floor plans that take into account and anticipates, inventory, potential revenue, YOY growth, traffic flow and drivers, venue limitations and opportunities, regulation compliance, exhibitor needs, branding and sponsorship opportunities, food and beverage service, educational areas, and the list goes on. EAG understands that floor plans are dynamic and our ability to manage and anticipate ensures exhibitors have the best possible environment to showcase their products and services and develop meaningful relationships with attendees.

We specialize in creating unforgettable experiences that leave a lasting impression on all who attend. Our team of event planners have years of experience in the industry, and they understand the importance of meeting the needs of clients and their guests. From the initial concept to the final execution, we handle every aspect of conference planning. We understand that a successful event requires careful planning, attention to detail, and an understanding of our clients’ unique needs. Our services include venue selection, budget management, housing registration, catering coordination, audio/visual production, décor and design, entertainment, and event marketing. We work closely with our clients to ensure that every detail is taken care of, from the event theme to the food and beverage selection. Our exceptional meeting planning capabilities are second to none. We understand that each event is unique, and we strive to create an engaging, unforgettable experience for our clients and their guests.

We understand that conferences can be complex and complicated events to manage, which is why we will be on site to ensure everything runs smoothly. From pre-show planning, to onsite operations, to post-show wrap-up, we have the tools and the expertise to make your conference a success. EAG pays very close attention to the details when developing our comprehensive production plan, and takes a proactive approach at every turn to ensure nothing slips through the cracks.

At Event Advisory Group, we also understand the importance of maintaining strong relationships with contractors, venues, and other show partners in order to ensure seamless coordination and execution of your event. We work with each show partner to ensure that their services are tailored to meet your specific needs. We will coordinate communication with show partners and provide regular updates to you on their progress. All of our show partners are carefully selected to ensure that they are reliable, experienced, and able to provide the services that you need for your event. EAG is proud of its commitment to its clients and show partners in executing plans and exceeding expectations.

Our team of dedicated professionals is here to provide your exhibitors and sponsors with the highest level of support and assistance when they need it most. EAG takes a concierge approach to assisting exhibitors with any of their onsite or preplanning challenges. As with any event, some exhibitors need simple direction or answers to simple questions, while others who may be new to exhibiting need handholding from beginning to end. We are at the ready to offer solutions that comply with all regulations in an effort to maximize the experience of all your exhibitors. Our support doesn’t end with the sale of the booth, that is where it begins, and continues indefinitely. With EAG’s concierge-level support, you can rest assured that your exhibitors will get the assistance and the support they need, when they need it. So, relax and enjoy the show – we’ve got you covered!

Attendee and Exhibitor promotions

We understand the significance of effective promotion in enhancing event and association performance, and that’s why we offer a comprehensive range of services to support our partners. We can tailor a customized marketing and promotion plan that aligns with your unique needs by gaining insights into your target audience, industry landscape, and desired outcomes.

EAG will employ a multi-faceted approach to identify and engage with potential attendees, exhibitors, sponsors, and partners. Utilizing our extensive network and expertise, we tap into various lead sources, such as industry databases, social media platforms, and targeted advertising, to ensure maximum reach and impact.

We all know a well-executed event marketing strategy is vital for driving success. By collaborating closely with our partners and leveraging our expertise in consulting, lead generation, and professional design, we aim to significantly increase event and association performance, fostering greater attendee engagement, sponsor participation, and overall success.